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01/05/2024

Don’t Get Duped: Cheap Websites vs. Affordable Websites

An online presence is crucial! But a website is a big decision. Do you choose the cheapest option or invest in something that works? This blog reveals the snags of cheap websites and the advantages of affordable ones. We’ll also share tips on finding the best website designer, so keep reading!
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We get it; times can be tricky when you are a new business and need to set up a website, plus have the funds left to put into other areas of developing your growing business. The same can be said for established companies who are now realising the importance of a website in today's digital world. This virtual storefront not only connects you with customers but converts them into loyal fans. Building a website can be daunting, and individuals can easily be swayed by the absolute cheapest option on the market, but is it worth it?

Here's the thing: there is a HUGE difference between a cheap website and an affordable website...

Cheap Websites: A Recipe for Regret

Think of a cheap website like a fast-food burger. While it may fill a hole in the short term, it's not the healthiest option for you (or your business).

Here are the not-so-nice drawbacks of a super low-cost website...

Template Trap

A cheap website relies heavily on pre-made templates that offer users little to no customisation options. Websites created using these generic designs can make your brand look uninspired and fail to reflect your unique brand identity and the quality of goods or services you provide. Think about your competitors; one facet of a website is establishing yourself among them and encouraging would-be customers to always come to you.

Fumbling Functionality

Often, cheap websites lack important user-friendly features like e-commerce functionalities, mobile-friendly design, and contact forms. Imagine the frustration potential customers may feel when visiting a website that does not account for user-friendliness. This will only hurt your bottom line and their impression of your business.

Users form an opinion on your website in a flash - just 5 hundredths of a second!

Security Setbacks

Security, especially if you're collecting customer information, is not something anyone should skimp on. Cheap websites often do, leaving their websites wide open to hackers and data breaches. A damaged reputation due to these setbacks will cost you and your business in the long run.

SEO Slump

Search Engine Optimisation (SEO) is the backbone of any high-performing, converting website. It's a set of strategies and techniques that help your website rank higher in search engine results, making it easier for people to find you online. Cheap websites are rarely optimised for search engines like Google or Bing, meaning it is increasingly difficult for customers to discover you online.

DIY Dilemma

Super cheap options often expect you to build the website yourself. You may have the best intentions, but without understanding design, coding, or SEO skills, your site will become a mess with clunky navigation, poor user functionality, terrible page load speeds, and downright confusion. This can lead to losing credibility, customers, and ultimately, revenue, as visitors may choose to go to your competitors with better-designed websites.

A positive user experience is crucial! A staggering 88% of online consumers won't return to a site after a bad experience, and 89% seek out competitors after encountering poor design, functionality, and seamless usability.

Hidden Costs

Everybody loves a bargain, and cheap websites purposely reel would-be customers in with an initial price tag that seems too good to be true. Be careful of hidden fees, such as ongoing maintenance, additional features, and add-ons or updates, which are all billed separately.

Lack of Support

The budget-friendly route often leaves users with what they pay for—minimal to no customer support. Trust us, when things do go wrong, and they do, it helps to know there is someone who can help!

Built for the Future (Not Quite)

A cheap website design option may seem like a worthwhile investment now, but down the line, it can be hard to edit, update, or maintain your website. This means you will either be caught in the trap of continually paying to stay ahead or rebuilding an entirely new website, negating any initial savings you thought you'd make.

User interface and experience concept.

Affordable Websites: An Investment That Pays Off

An affordable website design strikes a balance between price and quality. It may cost a bit more upfront but offers a much higher return on investment.

Here's what you get with an affordable website...

Tailored to You

A website developer will work alongside you to understand your brand, needs, wants, and goals to create a website that showcases your unique identity. This collaborative approach means you'll also have more control over your website's functionality, look, and feel and how your products and services are displayed. An affordable website can still provide you with a level of customisation that aligns with your target audience and brand.

Mobile First Matters

A responsive website looks great on a desktop computer as well as on any other device, such as a tablet or mobile phone. You can still get a mobile-friendly website when partnering with an affordable website designer like Lab007.

Mobile users want to buy! Over two-thirds are more likely to purchase on a mobile-friendly site.

Future-Proof

Agencies prioritising design and affordability are experts in creating evolving websites that can provide flexibility and scalability as your business grows.

Support System

When you partner with a money-saving website developer, you get access to a partner, not just a product. This includes ongoing support, such as regular check-ins and troubleshooting, maintenance services like software updates and bug fixes, and security upgrades to protect your website from potential threats. You will have a clear idea of any costs involved and access to reliable customer service to help with any issues and answer any questions.

Smart Security

Whether inexpensive or expensive, website designers and developers prioritise security and will take the necessary steps to protect your and your customer's information.

Transparent Pricing

Expect pricing structures upfront, with all features listed. This means you'll know precisely what you are paying for.

SEO Smarts

Website designers typically build sites with SEO in mind. This means you should have a great-looking website that loads quickly, is responsive, and has all the relevant optimisation techniques and strategies to help you climb search engine rankings and attract organic traffic.

With SEO, you can expect to see a massive increase in website traffic, exceeding organic social media results by more than 1000%.

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Finding the Right Fit

Don't be afraid to shop around and compare the different website designers and web design agencies out there in New Zealand. Keep in mind your budget, needs, and long-term goals. A website is a valuable asset, and investing in it wisely will help you achieve those goals.

Here are some additional tips for finding an affordable website designer...

  • Do your research: Read reviews and compare features before deciding.
  • Define your needs: What are your must-have features? How much customisation do you need?
  • Costing: Ask about ongoing costs, such as factors in maintenance, updates, and potential add-ons.
  • Don't be afraid to negotiate: You might be surprised at what you can achieve with a little bit of communication.

Remember...

The best website for you will be based on your budget and goals. If you are starting out, a simple, affordable website might be all you need. But if your business is growing and you have clearly defined needs, it may be worth investing in a website that can help you achieve those goals.

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It's About Value, Not Just Price

Understanding the difference between cheap and affordable websites can help you make an informed decision that will benefit your business and online presence.

A well-designed, affordable website is an investment in your business's success. It will attract visitors, convert leads, and help you achieve your goals.

Always prioritise quality over rock-bottom pricing!

Affordable Websites That Convert

A website­ is a big part of your business. Do not get a cheap site­ that looks bad for your brand. Get an affordable site that will he­lp your business grow online. A good site guides pe­ople to take that next ste­p. Does your site do that? Get started with Lab007 for a website that fits your budget!
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Want someone to build the site for you?

Contact Lab007 today about creating a branded website that integrates with an e-commerce platform.