12/09/2024
Your website is more than a digital storefront. Discover how to optimise it to attract customers, generate leads, and drive sales. Learn about SEO, contact forms, and effective marketing strategies!
In our digital world, a website is more than just an online brochure; it's a powerful tool that can give your business a huge nudge in the right direction. When you have a website that looks great and works well, it can bring in new customers, get people interested in what you're selling, and, in the end, boost your sales.
Let's look at how you can make the most of your online presence to reach these goals, whether you are a service- or product-based business.
SEO Basics and How to Get Found Online
Search Engine Optimisation (SEO) helps your website show up better on search engine result pages (SERPs). When people look for topics or items related to what you sell, you want them to see your site first and be encouraged to click through.
Here are some important SEO strategies to consider...
Keywords
It's crucial to compile a list of the most relevant keywords and phrases that individuals search for and that are related to your product or service. Long-tail keywords, which are more specific and often consist of three to five words, play a significant role in this.
For instance, instead of using the broad keyword 'hiking shoes', you'd use the more specific term 'waterproof hiking shoes for women'. There are some great tools available to help you source keywords, such as SEMrush, Ahrefs, and Google Keyword Planner.
On-page Optimisation
Optimise the content on your website using your keywords. Ensure a unique keyword is used for each page, product page, and service page. The same applies to the blogs you wish to include on your site. Another essential tip is to include keywords in the title tag, meta description and image alt text.
Here's an example...
Keyword: Waterproof hiking shoes for women
URL: /waterproof-hiking-shoes-for-women
Title tag: Waterproof Hiking Shoes for Women | Explore NZ | Trailblazer Co.
Meta description: Discover rugged comfort with our waterproof hiking shoes for women, perfect for exploring NZ's epic trails!
Image alt text: Waterproof hiking shoes for women in multiple colours by Trailblazer Co. New Zealand
Tip: Always ensure your website is optimised for mobile; you can check this using Mangools SERP simulator, a free tool that allows you to check the length of your URL, title tag and meta description.
Content Marketing
Be sure to create engaging, quality content that addresses your customer's needs and interests. This can include infographics, videos, articles and blog posts.
Backlinking
Backlinking is a fundamental part of SEO. You can do this by building relations with other websites and encouraging them to link to your site. The same applies to guest posting and linking to your website via forums and business directories. This helps improve your website's credibility and authority.
Contact Forms: Making it Easy for Customers to Connect with You
A user-friendly contact form plays a crucial role in converting website visitors to customers. Make sure your contact form stands out on your website and visitors can find it. Think about adding fields for name, email, phone number, and a box for messages.
Your contact form can also compile useful information about people visiting your website, for example, what they're interested in, what they need, and what they prefer. This data can help you fine-tune your marketing strategies and improve customer service.
How to Increase Sales through Digital Marketing Strategies
Before diving into marketing strategies, ensuring your website is well-optimised and offers a streamlined user experience is essential. This foundation will help customers easily navigate your site and contact you, setting the stage for successful marketing strategies to boost sales.
Here are a few considerations...
Pay-Per-Click (PPC) Advertising
One effective marketing strategy is to create targeted ads for PPC advertising. These ads, when placed at the top of search engine results pages, can be a powerful method for generating quality traffic and attracting leads that are more likely to convert.
Social Media
Promote your business using social media such as Facebook, Instagram, LinkedIn, and TikTok. You may even consider using a mix of pay-per-click and social media advertising.
Email Marketing
Along with your customer contact form, you may choose to include a 'subscribe to our newsletter' form. You can then build a contact list and send targeted campaigns to nurture leads and promote your products or services.
Local SEO
Set up a Google Business Profile. Local SEO works similarly to SEO but focuses on a specific geographical area. When you create a profile, remember to incorporate the business address and keywords your customers use.
Grow Your Reach
Lab007 is dedicated to helping local New Zealand businesses like yours achieve their online marketing goals by creating functional one-page, starter, and e-commerce websites and setting up and managing Google Ads.
Contact us today to learn more about how we can help you leverage your online presence to drive sales and growth!
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