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20/03/2024

Kickstart the promotion of your online store

Launched your online store? Now, promote it! This article unveils proven strategies to attract customers: mix social media marketing with valuable content, optimize your site for local searches, collaborate with relevant brands, provide excellent customer service, encourage reviews, run referral programmes, engage in online communities, and target local markets with paid advertising. Ready to turn your e-commerce store into a thriving business? Dive in!
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Kickstart the promotion of your online store

You’ve launched your online store. Now what? It’s not enough to think if you build it, they will come. You need to implement strategies to get your online store off and running. But what can you do? Let’s continue with the idea of selling barbecue gift boxes that we discussed from Must have checklist for launching your online store. Our list of proven strategies to promote your online store will help ensure you have a strong plan to move the needle forward in your business.

Implement marketing strategies

To effectively market your gift boxes, you’ll need to know where your potential customers are online. Use a mix of digital marketing tactics such as social media marketing, email marketing, content marketing, and brand partnerships to drive traffic to your store.

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  • Social media marketing – Create both direct marketing campaigns and helpful content on platforms such as Facebook, Instagram, and Pinterest. For instance, provide links and CTAs for people to buy your products or services, but also provide helpful tips on how to use the products or creative ways to use the products that your customers may not think of themselves. This is your opportunity to really put those visuals to use for your branding.
  • Email marketing – The same goes for email marketing. Yes, market your product directly to the consumer, but also give them useful information about using the products. For instance, if your barbecue gift box includes a savoury chicken rub, can the customer also use that rub to sprinkle on roasted vegetables or as a topping for popcorn or a nut mix?
  • Consumer generated content – Invite your customers to tag your company in their own social media accounts, then interact with those posts and share them with your community as well.
  • Brand partnerships – While many influencers expect to be paid, a partnership with a complementary local brand can be mutually beneficial. Find someone with a similar target audience but a different product and you can promote each other in your marketing. For example, if you partnered your barbecue boxes with a local farm who distributes their pasture raised beef to local markets, you would each benefit from promoting each other’s products to your audiences.

Monitor and optimise SEO for your local market

Enhancing your website’s SEO is the best way to drive organic search traffic to your site. You’ll want to ensure that you’re leveraging your Google Business Profile, local directories, local keywords, content development, link building, and schema markup.

  • Google Business Profile (GBP) – Make sure you’ve claimed your page, then optimise your listing by adding relevant photos, a CTA, and a Q&A section. Completing your GBP can help to create a strong connection with your target audience. Not only can you share information with your customers, but they can also leave reviews and ask you questions.
  • Local directories – Adding your business to local directories boosts your local SEO, and it is also a trust indicator for potential customers. Some local directories, such as Yelp, allow customers to leave reviews and ratings which help to drive more business through these positive indicators.
  • Local keywords – While local keywords will have a smaller search volume, they represent intent from your potential customers. You’ll want to leverage industry keywords and modifiers along with targeted locations within your area. For example, if you’re a car mechanic operating in Mt. Maunganui, you’ll want to add keywords that reflect the work you do and your location: tune-up, oil change, tire rotation, wheel alignment, brakes, Mt. Maunganui, Tauranga, Bay of Plenty.
  • Content development – You need to include some long-form informative content that is location-based on your website. This can be blog-style posts that discuss industry news or trends. Providing relevant how-to guides is an excellent way to leverage long-form content. It could also be information about how your product or service contributes to the community.
  • Link building- While local directories provide backlinks to your website, building links from local businesses provides additional brand awareness and a boost in traffic.
  • Localised content and photos – Make sure that the writing and images on your website reflect your local area. Avoid cookie-cutter, or generic, language. Instead, opt for writing that reflects your business’s personality. For example, as a Mt. Maunganui mechanic use local terminology and photos of your shop and area rather than stock photos.

Continuously monitor your store's performance using free analytics tools such as Google Analytics and Google Search Console. Track key metrics such as website traffic, conversion rates, and sales. Use this data to identify areas for improvement and optimise your strategies accordingly. Found Seo agency can help you monitor your business’s SEO data. For an extra charge, they will assist you with making sense of that data to devise a plan to convert your audience into paying customers.

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Provide excellent customer service

Offer prompt and helpful customer support to address enquiries, resolve issues, and ensure customer satisfaction. Make sure customers can easily contact you via your website. This can look like contact forms, a chat bot, or direct links to phone numbers and email.

You don’t always have to wait for your customers to contact you. Reach out to customers after their purchase and invite them to provide feedback. This can be as simple as a short survey that they receive from you via email or a link in a text message.

Customer reviews

Positive reviews and word-of-mouth recommendations can help boost your store's reputation and credibility.

Encourage customers who are happy with your service to leave positive reviews. Your Google Business Profile is a fantastic place for them to rate you as this is a positive indicator when it comes to search results. Not only can the ratings help your local ranking, but reviews also help build trust with potential customers.

It’s an excellent idea for you to interact with these reviews. Thank the reviewer for a positive review and look for ways to resolve a situation with the customer leaving a negative review. In addition, you can add those raving reviews to your website as testimonials to share with potential clients visiting your website.

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Referral Programmes

Reward your best customers by implementing referral programmes. This can take on many forms depending on the nature of your business. Offer discounts on products or services, provide a free product or add on service, donate to a local charity, or enter both the referrer and referee into a raffle.

Examples of referral programmes for you barbecue boxes could include:

  • a 20% discount for both the referrer and referee
  • a free barbecue sauce sample after a successful referral
  • a donation to a local charity for each successful referral
  • an entry to win a free barbecue box for both the referrer and referee.

Referral programmes encourage repeat business from existing customers and help to create new business. Who better to promote your e-commerce website than someone who loves your product and business?

Be warned though – do not provide people with a reward incentive for posting a review (offering financial incentives, e.g., a discount, for a review is against Google’s review rules).

Engage with online communities

Where do your customers hang out online? Find those groups or forums and add your contributions to the discussions providing valuable information and insights. For example, join various barbecue forums and groups, and answer member questions with helpful information. Some of your responses may mention your brand, but many will simply provide useful tips. Your goal is to build trust within the community before promoting your business. Once you are providing value to the community, you can also subtly promote your business. However, be aware that a moderator may well edit or remove a link at their discretion.

Paid advertising

Sources such as Google Ads, social media, and local media outlets all provide opportunities to get more exposure for your e-commerce site. All three allow sources allow you to target your local market. Google Ads provides the ability to get hyper specific in your targeting. In addition, Google Ads allows you to see exactly how much you’ve spent versus the revenue each campaign brings in. This provides valuable information for tracking your ROI.

As you can see, it takes creativity, effort, and time to develop an effective marketing strategy to promote your unique business. Lab007 is your partner in navigating effective promotion of your e-commerce store. Schedule a free consultation today!

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