Website Refresh vs. Redesign: Signs You Need a Change

A website refresh generally focuses on improving the existing elements of your site, including design and functionality, without completely building a new site from the ground up.

Here are some scenarios where a refresh might just be the ideal solution for you and your business...

• Outdated content: Has your business evolved since you launched your current website? Have you read the content on your site? Does it suit your brand voice and showcase your current offerings? Updating content across your website, including product descriptions, services, blog posts and 'about us' information, is a handful of ways to keep this aspect of your website relevant.
• Visual improvements: Design trends change as often as the digital landscape does. You may not need an overhaul but may want to consider updating fonts, colour schemes and the images on your website. High-quality images can remarkably boost user experience (UX) and the perception customers have of your business.
• Mobile responsiveness: Most of the web traffic we experience these days comes from mobile devices. These searches now dominate, accounting for a whopping 64% compared to just 35% on desktop. An update to make your site user-friendly across all devices will give your users a seamless experience that will positively reflect your business.
• User experience (UX): Do you fumble around on your website when it comes to navigating to the information you need or want? Can your customers find what they're looking for quickly? A refresh can include a modern navigational menu, improve call-to-action buttons, and reshape content to be more scannable.
• SEO: Search engine optimisation (SEO) is a fundamental part of driving organic traffic. A site refresh can include optimising page titles and meta descriptions and adding alt tags to images. This helps your website appear higher in search results for relevant keywords, attracting potential customers who are actively looking for what you offer.

In some cases, a refresh just won't do, and a new website will need to be created for your business.

Here are a few warning signs that it's time for a brand-spanking new website...

• Old design: Does your website look like the early 2000s? Slow loading times, flash elements, and cluttered layouts in conflicting fonts and colours will affect your brand image, and not in a positive way. A redesign can create a contemporary, user-friendly website that aligns with current design trends and can encourage more leads and conversions for your business—now that's a plus!
• Non-functional features: Are there links or features on your website that need to be fixed? A redesign will ensure that a thorough report is done to analyse these issues and that all functions are integrated into the new website design and operate smoothly.
• Poor conversion rates: A website is a precious business tool. Ask yourself: 'Is my website failing to convert visitors into customers or leads?' If this is the case, a priority will be to set sights on optimising the user journey and calls to action. Imagine a salesperson who simply greets customers but doesn't explain the benefits of your products – a website redesign can help convert those casual browsers into paying customers.
• Security issues: If your current website was created using outdated technology or lacking proper security measures and hosting, a redesign will safeguard and protect user data.
• Incompatibility: There are so many new and exciting tools on the market to attract, retain, or convert potential customers, and often, older websites and platforms limit your opportunity to integrate these features and functionality into them. A redesign will include all the beneficial programs and plug-ins, using the latest website development technologies to provide your target audience with a dynamic, adaptable, high-converting website, not to mention the ability to keep pace with the ever-evolving digital landscape.
• Rebranding: If your business has undergone a significant shift in its branding, a new website will be worthwhile to align with your style and brand voice. A complete redesign will ensure your website reflects your brand identity, messaging, colours, and logo.

Ultimately, deciding between a website refresh and a redesign depends on your unique needs and budget.

Here's a quick comparison to help you decide...

Further factors to consider...

• Website age: Generally, a website over five years old will likely benefit from a redesign.
• Performance: If your site and loading speed are slow, or you experience technical problems, then a redesign will address these issues.
• Goals: What do you hope to achieve as a business from your website? A redesign can boost conversions and promote positive brand awareness.

1. How long does a website redesign take?

The timeframe depends on the scope of the project.

2. What happens to my SEO during a website redesign?

A good redesign can enhance your SEO! Planning and working with an SEO specialist is vital.

3. Can I redesign my website myself?

It's possible, but website development skills are recommended. Partnering with a professional ensures a high-quality website.

4. What should I look for when choosing a website design agency?

Look for experience, a portfolio that aligns with your vision, and clear communication.

5. What are the benefits of working with Lab007 for my website?

We offer experience, advice, and affordable website design solutions to develop a stunning and responsive website.